Plastiks 2024 Recap: A Journey Toward a Circular Economy
2024 marked a transformative year for Plastiks as we redefined our business model, strengthened our team, and aligned with global sustainability and regulatory standards. With a clear focus on verified environmental impact, compliance, and innovation, Plastiks has emerged as a leader in advancing the circular economy and combating plastic pollution.
This year, we achieved significant milestones through:
- Organizational Transformation: Restructuring internally and externally to align talent, expertise, and strategy with our mission.
- Regulatory Alignment: Complying with MiCA and ESG frameworks to deliver verified and transparent sustainability solutions.
- Impactful Collaborations: Partnerships with industry leaders such as Danone Spain and Bayer 04 Leverkusen that drive traceable plastic recovery and community-focused initiatives.
- US Expansion: Plastiks has formed a strategic partnership with Circular Solutions Advisors (CSA) to expand its presence in the U.S. market. With over 20 years of experience in waste ecosystems, CSA brings specialized expertise to help organizations navigate the complexities of recycling and sustainability. CSA operates on the core principles of practicality, authenticity, and transparency, emphasizing that organizations can simultaneously achieve positive environmental impact and business success.
- Expanding Plastiks to a New Blockchain, CARDANO: Plastiks is expanding to the Cardano blockchain, a public, open-source with consensus achieved using proof of stake. It can facilitate peer-to-peer transactions with its internal cryptocurrency, ADA. Cardano's development began in 2015, led by Ethereum co-founder Charles Hoskinson. The project is overseen and supervised by the Cardano Foundation based in Zug, Switzerland. When launched in 2017, it was the largest cryptocurrency to use a proof-of-stake blockchain, which is seen as a greener alternative to proof-of-work protocols.
As we look back on 2024, this report highlights our achievements, key changes, and the traceable impact we have created globally. It reflects our ongoing commitment to transparency, innovation, and building a sustainable future for businesses, communities, and the planet.
Transforming Plastiks: Internal and External Restructuring
At Plastiks, 2024 has been a year of strategic transformation, aligning our business model with both operational excellence and sustainability leadership. To elevate our mission and deliver verifiable impact, we’ve built a dynamic, results-driven team, aligning expertise across key areas to ensure success:
Environmental Management
We have recruited a new specialist with a proven track record in methodology and verification in order to drive our sustainability goals with precision. Under the leadership of Delfina Achinelly, our new Head of Methodology and Verification we have enhanced our 3-step certification process.
Delfina Achinelly is an expert in sustainability and holds a university degree on Environmental Management, a Master's degree on environmental education and communication and is a Lead auditor for ISO9001, an Internal auditor for 14001 and for integrated management systems, enhanced our 3-step certification process.
Our focus on precision and rigor ensures that every plastic credit issued meets the highest standards of verification, traceability, and traceable impact.
Marketing and Communications
Our talented team of seasoned experts has redefined the way Plastiks engages with partners, businesses, and communities. From impactful campaigns to compelling content, we’re amplifying our story and empowering brands to showcase their verified sustainability efforts with clarity and confidence.
Operations, Finance, and Legal
Experienced leadership has fortified the backbone of Plastiks. By ensuring compliance with global frameworks like MiCA and ESG standards, we’ve aligned our processes to deliver transparent, reliable, and legally sound solutions.
Why DOES it Matter? This transformation isn’t just about internal improvement; it’s about impact. By aligning talent, systems, and strategy, we’ve strengthened our ability to scale verified sustainability efforts globally. With a resilient foundation and a forward-thinking team, Plastiks is not only leading the fight against plastic pollution but also paving a clear, profitable, and transparent path for businesses to meet their sustainability goals.
Advancing Sustainability with Our 3-Step Methodology
At Plastiks, our 3-Step Methodology ensures that every project delivers traceable, transparent, and verifiable environmental and social impact. In 2024, we refined this process to align with global standards, enhance accountability, and empower recovery entities to achieve their sustainability goals with precision and purpose.
Step 1: Defining the Process and Crafting Roadmaps
Every journey begins with understanding. We collaborate closely with recovery entities to identify their unique operational objectives and sustainability challenges. Through this in-depth analysis, we co-create tailored roadmaps (sustainable impact projects) that serve as strategic blueprints for achieving meaningful outcomes.
Our roadmaps focus on three key impact areas:
- Social Impact: Initiatives that improve worker welfare, such as access to healthcare, education, and safer working conditions.
- Environmental Impact: Programs to reduce pollution, restore ecosystems, and clean up critical areas like beaches and water systems.
- Operational Impact: Projects that upgrade recycling infrastructure, improve supply chain efficiency, improve product´s quality to be more competitive in the market, and implement renewable energy solutions.
Key 2024 Roadmap Highlights:
- Reciclador Chile – Impact Report (Released July/August 2024)
- Focused on operational infrastructure upgrades and adoption of sustainable practices.
- Results: Increased verified plastic recovery, creation of local jobs, and improved recycling systems powered by solar energy.
- Leonardo GR – Prepared Roadmap (September 2024)
- Addressed specific challenges in infrastructure development and operational capacity.
- Positioned the recovery entity to scale plastic recovery initiatives while enhancing social impact.
Each roadmap includes traceable milestones and is backed by comprehensive data and evidence, ensuring the outcomes are credible, actionable, and aligned with Plastiks' standards.
Step 2: Rigorous Accreditation and Certification
Verification is at the core of everything we do. Plastiks employs a robust accreditation process that validates the performance, progress, and compliance of recovery entities against our high standards:
- Legal Verification: Verification of legal, operational, and financial benchmarks.
- Operational Audits: Comprehensive assessments, which are the basis for the upcoming combination in 2025 of remote analysis.
- Impact Reporting: Evaluates progress based on the defined roadmap, ensuring outcomes are quantifiable and transparent.
This multi-layered verification process guarantees that every project we support meets credible sustainability benchmarks, giving businesses and stakeholders the confidence to invest in and support these initiatives.
Step 3: Blockchain Integration for Transparency and Accountability
To ensure full transparency and traceability, Plastiks integrates cutting-edge blockchain technology at every step of the verification process:
- Digital Profiles: Each recovery entity has a dedicated profile showcasing their progress, milestones, and verified achievements.
- Plastik Credits: Blockchain-backed certificates representing the verified recovery of plastic waste. Each credit is immutable, transparent, and fully traceable.
- Real-Time Tracking Dashboards: Interactive dashboards enable businesses and stakeholders to monitor recovery projects in real time, ensuring full accountability.
By embedding recovery data on the blockchain, we eliminate uncertainty, combat greenwashing, and provide businesses with the tools to:
- Demonstrate their ESG compliance.
- Align with anti-greenwashing regulations.
- Build trust through verifiable environmental impact.
Why Does It Matter? The 3-Step Methodology is more than a framework—it’s the backbone of Plastiks' mission to create a traceable and transparent circular economy.
By refining our process in 2024, we’ve elevated the accuracy, reliability, and credibility of every project, empowering recovery entities to succeed and businesses to meet their sustainability goals with integrity.
As we prepare for the 2025 sustainability trends, Plastiks is at the forefront of driving verified impact, enabling businesses to align with evolving ESG standards and global demands for greater transparency. By embracing the triple bottom line—prioritizing social impact (people), environmental stewardship (planet), and financial success (profit)—we transform verified data into traceable action, leading the way toward a cleaner, more sustainable world.
Introducing the Plastiks’ Plastic Credit Model
At Plastiks, we’ve redefined the path to verified sustainability with our Plastic Credit Model—a scalable, transparent, and impactful solution to tackle global plastic pollution.
What is a Plastic Credit? A Plastic Credit is a blockchain-backed certificate tied to the verified recovery and recycling of plastic waste. By ensuring full traceability and transparency, it transforms environmental actions into traceable, data-backed outcomes. Unlike vague sustainability claims, Plastic Credits provide real proof of impact, bridging the gap between funding recovery efforts and showcasing tangible results.
How the Plastic Credit Model Works?
The Plastic Credit Model empowers businesses to take verifiable action against plastic pollution while aligning with global sustainability frameworks.
Each credit represents the recovery of a verified kilogram of plastic, ensuring transparency, trust, and accountability throughout the process. Businesses can confidently report their contributions, meet regulatory requirements, and enhance their Environmental, Social, and Governance (ESG) strategies with credible, evidence-based results.
By integrating Plastic Credits into their sustainability plans, companies gain more than compliance—they build trust with stakeholders, investors, and customers by demonstrating traceable environmental impact. The model also simplifies sustainability reporting, enabling businesses to directly support verified recovery entities and communicate their contributions seamlessly.
Plastiks 2024: Turning Data into Impact
In 2024, the Plastic Credit Model delivered traceable results, driving significant progress in the fight against plastic pollution:
- 1,923,096 kg of verified plastic recovered
This achievement is equivalent to preventing millions of plastic bottles from entering the environment—a substantial step forward in reducing global plastic waste and supporting a cleaner planet.
- 65 NFTs transitioned into individual Plastic Credits
By evolving into Plastic Credits, we enhanced accountability and traceability for every kilogram of recovered plastic. This shift provides a scalable and efficient solution for businesses to contribute to verified sustainability initiatives while ensuring long-term impact.
Why Does the Plastic Credit Model Matters?
With global plastic waste production exceeding 400 million tons annually—and only 9% being recycled (UNEP, 2023)—the need for credible, scalable solutions has never been more urgent.
The Plastic Credit Model answers this challenge by offering businesses a clear, actionable path to support verified recovery projects and contribute to global sustainability.
At the same time, initiatives like this year's UN Global Plastic Treaty, discussed in Busan, highlight the growing momentum toward enforceable solutions to combat plastic pollution. Just as carbon credits have revolutionized emissions accountability, Plastic Credits are positioned to address the unique challenges of plastic waste with precision, traceability, and transparency.
By leveraging the Plastic Credit Model, businesses are not only aligning with international sustainability goals but also driving the shift toward a circular economy—one where every action creates value for the planet, society, and business stakeholders.
At Plastiks, we believe sustainability is not just a promise; it’s a verifiable reality—one Plastic Credit at a time.
The Growth of the Plastik Token Ecosystem
In 2024, Plastiks strengthened the Plastik Token Ecosystem, enhancing its utility, transparency, and regulatory compliance to lay a solid foundation for future adoption.
Designed to fuel verified recovery efforts and support a circular economy, the Plastik Token empowers businesses, recovery entities, and stakeholders to participate in meaningful and traceable environmental action.
The Utility and Value of the Plastik Token
The Plastik Token serves as the backbone of the Plastiks ecosystem, offering a transparent and efficient way to facilitate funding and incentivize verified plastic recovery initiatives. Its core functions include:
- Supporting Recovery Projects: By linking token utility to funding recovery efforts, the Plastik Token ensures resources flow directly to verified plastic recovery and recycling entities.
- Transparency and Accountability: Every transaction involving the token is traceable through blockchain integration, ensuring complete visibility and trust for businesses and stakeholders.
- Facilitating Circular Economy Goals: The token aligns financial incentives with environmental impact, enabling businesses to contribute actively to a more sustainable and circular economy.
Compliance with MiCA Regulations
A major milestone for Plastiks in 2024 was ensuring the Plastik Token’s compliance with the evolving regulatory landscape under Markets in Crypto-Assets (MiCA).
To achieve this, Plastiks formalized an with Virtuabroker Solutions Ltd delegating full management of the token by a licensed exchange within the EU which complies with MiCA regulation.
Laying the Foundation for 2025
The growth of the Plastik Token ecosystem in 2024 represents a significant step forward in Plastiks' mission to deliver scalable, traceable, and impactful solutions. By enhancing its utility, ensuring full transparency, and operating through an EU licensed exchange the token is now well-positioned for greater adoption in 2025.
As Plastic Credits continue to be adopted to track plastic waste recovery and recycling and fund additional positive environmental impact, the Plastik Token will play a central role in enabling verified environmental action and fostering trust in blockchain-backed solutions for the circular economy.
Summary of Legal & Regulatory Initiatives for Plastiks in 2024
In 2024, Plastiks solidified its position as a leader in verified sustainability solutions by aligning with evolving global regulations. Through Plastic Credits, the Plastik Token, and blockchain-backed digital certificates in the form of NFTs, Plastiks ensured full compliance, traceability, and transparency for businesses striving to meet their sustainability goals.
Plastiks and Plastic Credits: Transparency in Action
Plastiks empowers brands like Danone to verify and showcase their environmental contributions through Plastic Credits. These credits, created from verified plastic recovery data, serve as blockchain-backed certificates that provide:
- Transparency: Traceable proof of plastic recovery efforts.
- Legal Compliance: Alignment with global sustainability standards, including EU anti-greenwashing legislation.
- Credibility: Businesses can confidently present evidence-backed claims, building trust with eco-conscious consumers and stakeholders.
Key Regulatory Frameworks Supporting Plastiks’ Model
EU Anti-Greenwashing Legislation: Designed to prevent misleading environmental claims, this regulation mandates verified evidence and certified sustainability labels. Plastiks’ Plastic Credits provide businesses with credible, auditable data that ensures marketing practices are both transparent and compliant.
MiCA (Markets in Crypto-Assets Regulation): MiCA establishes a harmonized framework to ensure market integrity, financial stability, and consumer protection within the crypto-asset sector. While NFTs are currently excluded from MiCA’s scope, its adaptable framework could extend to blockchain projects, such as Plastiks, that combine environmental outcomes with digital assets.
How Does Plastiks NFT based Plastic Credits Align with Regulations?
Plastiks’ NFTs are purpose-built as environmental receipts for verified plastic recovery, ensuring compliance with global regulatory standards while avoiding speculative financial risks. Key features include:
- Non-Tradable Assets: Plastiks’ plastic credits use NFTs as digital receipts that guarantee that a certain amount and certain type of plastic was recovered and recycled.
- Direct Link to Real-World Projects: Each NFT corresponds to a specific, verified recovery effort, providing full traceability of the environmental outcome.
- Utility Mechanism: By recording VERIFIED recovery data transparently on the blockchain, Plastiks enhances trust, accountability, and stakeholder confidence.
This design guarantees that NFTs remain credible tools for communicating sustainability goals while meeting regulatory expectations.
Big Wins of 2024: Strategic Partnerships Driving Impact
In 2024, Plastiks achieved significant milestones through powerful collaborations with global leaders, demonstrating the value of combining verified sustainability solutions with real-world action.
By partnering with industry giants like Danone Spain and Bayer 04 Leverkusen, we delivered traceable progress in plastic recovery while amplifying awareness and accountability.
Danone Spain Collaboration: Leading with Traceability
Our partnership with Danone Spain through the ReNueva Project exemplifies the potential of verified plastic recovery. By utilizing Plastiks’ blockchain-based Plastic Credits, Danone is able to:
- Recover and trace up to 2,000 tons of PET plastic annually, ensuring full transparency in their sustainability claims.
- Demonstrate compliance with EU anti-greenwashing laws by using data-backed evidence to validate environmental impact.
This collaboration not only supports Danone’s ambitious sustainability goals but also showcases how businesses can adopt credible, verifiable solutions to meet evolving ESG demands.
Bayer 04 Leverkusen Partnership: Driving Change in Brazil
Our collaboration with Bayer 04 Leverkusen marked another major win in 2024, focusing on plastic recovery and community impact in Brazil. Together, we committed to:
- Recycling 100 tons of plastic waste—the equivalent of preventing approximately 2.9 million PET bottles from entering the environment.
- Supporting local recovery projects in Brazil that drive both environmental progress and social benefits for underserved communities.
This partnership highlights the power of combining global reach with local action, delivering tangible impact while promoting awareness around plastic pollution.
Cardano Grant Award
The current Web3 system we use has limitations that must be addressed to support leading brands in meeting their environmental compliance goals effectively. To scale our methodology and enhance our procedures, Plastiks has secured a ₳650,000 (approximately $500,000 USD) grant through Cardano’s Project Catalyst Fund 13.
These grants will drive transformative advancements in our blockchain-powered solutions for sustainability.
₳500,000 Grant: Plastic Credit Marketplace: The first grant, amounting to ₳500,000 supports the development of a Plastic Credit Platform on Cardano. This platform will:
- Provide robust chain verification for the recovery and recycling of plastic.
- Ensure transparency and traceability for leading global brands.
- Help eliminate greenwashing by backing environmental claims with verifiable data.
This initiative empowers brands, both current and future partners of Plastiks, to manage their sustainability goals with unmatched trust and accountability.
₳150,000 Grant: Plastic Credit ReFi Protocol: The second grant, totaling ₳150,000, supports the creation of the First Plastic Credit ReFi Protocol with USDM. This protocol is designed to:
- Mitigate crypto volatility with a stablecoin-backed model.
- Provide consistent, reliable funding for recovery entities, especially in emerging economies.
- Enhance traceability and financial stability through blockchain transparency.
This ReFi protocol ensures recovery entities can scale operations sustainably while fostering trust and accountability in plastic credit systems.
Empowering Businesses with Plastiks Tools
In 2024, Plastiks equipped businesses with powerful tools to integrate sustainability seamlessly into their operations, ensuring full transparency, traceability, and traceable impact. Through innovative solutions like the Plastiks Web Widget and Sustainability Dashboards, businesses can communicate their verified contributions to plastic recovery in real time, building trust with stakeholders and engaging eco-conscious consumers.
The Plastiks Web Widget: Real-Time Impact, Real Results
The Plastiks Web Widget enables businesses to showcase their sustainability efforts directly on their websites and platforms. By integrating this dynamic tool, companies can display real-time updates on the amount of verified plastic recovered through their contributions.
This not only highlights their environmental impact but also fosters deeper trust with customers by providing transparent and credible data at a glance. For businesses looking to embed sustainability into their brand narrative, the Web Widget serves as a tangible proof point of their commitment to verified recovery solutions.
Shopify Integration: Sustainability at Checkout
In addition to the Web Widget, Plastiks’ integration with Shopify allows businesses to offer customers the option to fund verified plastic recovery at checkout. This solution not only enhances consumer engagement but also positions sustainability as a core part of the shopping experience, encouraging eco-conscious choices among buyers.
By leveraging the Shopify integration, e-commerce businesses can:
- Demonstrate their commitment to plastic recovery effortlessly.
- Enhance their brand value by aligning with consumer expectations for sustainable action.
Sustainability Dashboards: Data-Driven Transparency
Plastiks’ Sustainability Dashboards provide businesses with interactive, real-time insights into their verified contributions. These dashboards track the progress of funded recovery projects, showcasing metrics such as kilograms of plastic recovered, participating recovery entities, and overall environmental impact.
The dashboards also simplify sustainability reporting by offering businesses:
- Accurate, auditable data for ESG frameworks and anti-greenwashing compliance.
- Clear visualization of their contributions, enhancing communication with stakeholders, investors, and consumers.
Why These Tools Matter? By leveraging the Web Widget, Shopify Integration, and Sustainability Dashboards, businesses can seamlessly integrate verified sustainability into their strategies while showcasing real impact. These tools empower companies to:
- Build credibility with transparent, verifiable data.
- Engage customers and stakeholders through visible, traceable contributions.
- Simplify reporting and compliance with evolving global sustainability standards.
At Plastiks, we are committed to making sustainability both actionable and accessible, helping businesses lead with integrity while driving traceable progress toward a circular economy.
Plastiks’ Traceable Global Impact
In 2024, Plastiks strengthened its global footprint by partnering with recovery entities and implementing impact-driven roadmaps that tackle plastic pollution and drive meaningful change. Through localized efforts and collaborative solutions, we expanded our network, empowered recovery communities, and delivered quantifiable results.
Recovery Entities: Expanding Global Reach
This year, Plastiks onboarded new verified recovery entities across diverse regions, strengthening their ability to scale plastic recovery efforts, empower communities, and drive traceable progress toward the circular economy and triple bottom line—balancing people, planet, and profit.
Some notable new verified recovery entity partners in 2024 include:
- Green Mining (Brazil): Plastiks’ partner for the Bayer 04 Leverkusen collaboration, Green Mining focuses on urban plastic recovery through traceable collection systems and innovative waste management practices. Their efforts not only create green jobs but also enable traceable recovery outcomes, ensuring verified environmental impact in Brazil.
- R4S (Spain): Leading advancements in recycling operations, R4S drives traceable recovery initiatives that streamline processes and reduce waste leakage, improving regional sustainability practices.
- COLIBA Africa: A community-focused recovery entity that is part of the Alliance to End Plastic Waste working to enhance recycling infrastructure and promote waste collection programs across Africa, creating both environmental and social impact.
- Libe Green Innovation: Specializes in developing sustainable recovery projects that focus on local solutions for recycling while driving community-based initiatives for waste reduction.
- PLT Reciclatgem LTDA (Brazil): A recovery partner committed to building efficient plastic recovery systems, contributing to improved recycling infrastructure and environmental sustainability across Brazil.
- Fundació Trinijove (Spain): A key recovery partner for the Danone Spain ReNueva project, Trinijove focuses on promoting social inclusion through recycling initiatives. Their work integrates educational programs and creates job opportunities for underserved communities, ensuring both environmental and social impact while aligning with Danone’s sustainability goals.
- Leonardo GR: A specialized recovery partner implementing innovative recycling solutions that prioritize verified impact while enhancing waste management processes.
- Reciclador Chile: Leading plastic recovery efforts in Chile, this entity ensures traceable recycling solutions while strengthening local infrastructure and empowering communities.
- Ocean Integrity: Dedicated to combating marine plastic pollution, Ocean Integrity focuses on ocean clean-ups and the recovery of plastic waste to protect vital ecosystems.
These partnerships represent a growing global network of verified recovery entities, ensuring that every kilogram of plastic recovered contributes to environmental progress, economic growth, and social development. Together, we are creating traceable impact while advancing the circular economy and empowering recovery efforts across diverse regions.
Actionable Roadmaps Driving Impact
Plastiks collaborated with recovery entities to develop and execute tailored roadmaps that drive traceable environmental and social progress. These roadmaps:
- Support social initiatives such as healthcare access, education, and improved working conditions for waste workers.
- Contribute to environmental recovery through large-scale cleanups, urban waste management, and ecosystem restoration projects.
- Enable operational growth by enhancing recycling infrastructure, optimizing supply chains, and deploying traceable tracking systems powered by blockchain technology.
Through these actionable roadmaps, Plastiks has ensured every project delivers real, traceable progress while supporting long-term, sustainable development.
Recovery Entity's Global Impact in Action
By partnering with recovery entities and implementing effective roadmaps, Plastiks has made a tangible difference across regions most affected by plastic waste. From the urban recovery systems of Green Mining in Brazil to the community-driven recycling efforts of Vintz Plastics in Kenya, every initiative reflects our mission to scale impact, promote transparency, and empower recovery entities globally.
Why Does It Matter? Plastiks’ traceable global impact showcases the power of combining blockchain-based verification with localized recovery efforts. By connecting businesses to verified projects, we are driving progress toward a circular economy—one where environmental recovery creates tangible value for people, businesses, and the planet.
Conclusion & Outlook: Scaling Impact in 2025
In 2024, Plastiks laid the foundation for global leadership in traceable and verified sustainability by restructuring the company and focusing on the Plastic Credit Model, evolving and improving our methodology and forming impactful partnerships with global leaders such as Danone Spain and Bayer 04 Leverkusen, the Alliance to End Plastic Waste and opening Plastiks to the CARDANO ecosystem by securing a significant grant to add CARDANO to the Plastiks platform.
Looking ahead to 2025, Plastiks is focused on expanding into the U.S. market, strengthening our global presence, and enabling more businesses to meet their sustainability goals with transparency and confidence. Our priorities for the year include:
- Accelerating Plastic Recovery: Onboarding more recovery entities worldwide to increase verified plastic recovery efforts.
- Driving Adoption of Plastic Credits: Simplifying adoption for businesses and strengthening alignment with ESG frameworks.
- Expanding Globally: Opening new opportunities in key markets like the United States to broaden our impact.
- Advancing Sustainability Innovation: Improving the Plastik Token Ecosystem and developing new tools to deliver traceable, verifiable results at scale.
In 2025, we aim to drive global leadership in verified sustainability, connecting businesses, recovery entities, and communities in building a cleaner, more circular world.
Join Us in Leading Change
As we step into the next chapter, Plastiks invites businesses and partners to collaborate in creating tangible, transparent impact. Together, we can achieve ambitious sustainability goals, scale verified plastic recovery, and drive progress toward a world where every action creates real value for the planet and its people.